Refresh double & single spread print pieces for Pandora - The World of Avatar in Latin American markets.
As part of the AAF National Student Advertising Competition, the objective for this project was to develop a campaign for the client, Snapple, in order to expand revenue beyond the northeastern region of the United States. A 27-page plans book was designed to display research and creative concepts for a panel of judges.
The overall theme of the campaign was evoking adventure to current or potential Snapple consumers to become excited and aware of the company. The tag-line and hash-tag, “Uncap the Nation” was created to promote this theme to the target demographic. The entire campaign consisted of a full commercial, media plan and schedule, interactive bus stops, a tour around the United States, bottle redesigns, traditional advertisements, and app design.
As part of the AAF National Student Advertising Competition the objective for this project was to develop a campaign for the client, Pizza Hut, in order to strengthen app usage and increase revenue in the United States. A 27-page plans book was designed to display research and creative concepts for a panel of judges.
The overall theme of the campaign was bringing families together through Pizza Hut, creating the tag-line, “It’s family time, it’s anytime, it’s Pizza Hut”. The entire campaign consisted of a full commercial, media plan and schedule, interactive bus stops, traditional print materials, and app design.
The app design features a clean and proficient way of ordering a pizza, selecting toppings, detailed reward systems, and the ability to create a group order with friends or family. To celebrate the anniversary of Back to the Future, an 8-bit styled game was also included to help promote the app and provide special awards to its players.
Listen to Leslie is a children’s book written by Diane Demetrios and partnered with Making Kids Count to help raise awareness of bullying to kids in schools. A friendly illustrative style is used to be appropriate for the target demographic. An infographic was then created to make statistic visual and engaging for viewers as they learn about school bullying.
The Fall Graduating BFA Exhibition campaign was created to promote the show on display in the McDonough Museum of Art, featuring all Youngstown State University graduating seniors from the Department of Art program. This campaign consists of brochures, posters, name tags, and web banners.
The objective for this project was to design the label for Mike’s Harder’s new product, Tiger’s Blood, to be entered into a design competition for Zoopa. The project was then expanded into a full advertising campaign to promote the new flavor/label design across multiple medias.
A digital painting was illustrated in this style to represent the ferocious and bold flavors that blend together to create this product.
The objective for this project was to brand a microbrewery and create original designs for bottle labels, a six pack, and twenty-four case. This project was also expanded and adapted into a direct mailer to help promote the company’s new product.
“Poseidon’s, a southern microbrewery established in Charlotte SC, was created in 1979 to devise the true essence of the sea god in a bottle. This magnificent craft beer, often found across the eastern seaboard, is presented to only those whom deem worthy of it’s mighty power and luxurious flavor. This ale is not recommended for mortal men and should be consumed with great vigilance.”
The objective for this project was to create an advocacy poster series and infographic for a social cause, helping to raise awareness through the use of modernized typography and imagery relationships.
The poster series was developed in order to raise awareness of elephant poaching occurring in Africa and the struggle their species face for survival. A friendly and engaging illustrative style was used to connect to the viewers and reach a broader audience.
The infographic was designed to educate its audience on the struggle of elephant poaching in Africa and display statistics paired with imagery. Each statistic is sectionalized to help divide the information to be easily interpreted by the viewer. The images within the piece are used to tell a narrative; as the viewer’s eye moves through the design, each fact element is enhanced.
For my family’s vacation, a shirt was designed with a quote and elements from each person’s favorite attraction.
Christmas 2016 cards illustrated to depict the unique style of Tim Burton.
Illustrations of family members as Funko POP! Vinyl figurines.
The objective for this project was to invent/design an entirely new operating system that was compatible across multiple platforms including phone, tablet, and desktop.
hom-e is a complete home automation system, that allows its users access to every household appliance from a mobile device. This includes lights switches, thermostat, garage doors, and security systems. hom-e automation can also manage refrigerators, providing a detailed content log with nutrition facts, expiration dates, remaining servings.
The objective for this project was to create a movie poster in the style of Saul Bass through the use of photography, hand-rendered typography, minimalism, and lack of a standard grid structure.
The objective for this project was to develop a new brand identity for a fictional company and re-purpose existing blister packages for three products. Different breeds of dogs are used to correspond with treats for their appropriate sizes. Each package also includes a diagram on the back which breaks down what ingredients are included within the treats.
“ChowDown is an all-natural dog food and treat company which has developed a savory combination of three flavors that dogs love the most. These delicious chew treats are made from the finest pork and beef hides, then wrapped with real chicken jerky to create this truly delightful, long lasting treat your dog will love.”
The objective for this project was to combine hand-rendered and digital typography to develop a poster animating a quote.
In order to bring Dennis Crowley’s quote to life, the page is divided to express both halves of the statement. Sketching the typography and illustrating a team of stick figures who are constructing the letter-forms.